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Digital marketers have both technical and creative skills to successfully motivate millions of prospective customers to purchase, rent, or use a particular product or service. With the proper set of digital marketing skills, these marketers are invaluable throughout a host of industries outside of the technology sector, including health care, law, higher learning, food, real estate, advertising, and entertainment. Digital marketers must also be extremely persuasive, intuitive, versatile, creative, and inspired. They are the voice of their client and the bridge between the product and customer. These professionals must be able to effectively analyze target markets, accurately predict customer needs, and make sure their messages are delivered in a manner that will generate the most revenue.
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